Televised and watched by more than one billion viewers around the globe each year, an estimated 80 women representing more than 25 countries and territories worldwide compete for the honour of being named Miss Universe. What started as a regional bathing beauty competition in Long Beach, California, the contest has evolved into a powerful, year-round, international organisation that advances and supports opportunities for savvy, goal-oriented, women role models.
With the escalating popularity of the Miss Universe 2008 competition that took place in July 2008 in Nha Trang, Vietnam, and the expected attendance of more than 18 thousand spectators, the organisation’s top priority was to identify a way to avoid counterfeit tickets and ensure that unauthorised people weren’t allowed into the event. The new HID Global ticket system:
