1 May 2019

Nedap announces that Superdry has signed up for !D Cloud, Nedap’s RFID software platform. This is an important step in the retailer’s omnichannel strategy, with the objective to increase inventory accuracy and align online and physical store sales. The RFID deployment involves more than 200 stores across the globe, with initial focus on the UK, European and US markets.

Superdry started investigating RFID a few years ago with the ambition of increasing inventory accuracy. This ultimately would lead to better customer experiences in store and online, as the right product would always be available at the right time.