PROTECT 2010 promotes resiliency against natural and man-made disasters

PROTECT 2010 promotes enhanced preparedness, response, rescue and recovery mechanisms for firms

In the light of expected increase in frequency and degree of natural disasters arising from climate change, lifeline institutions such as local governments, schools, hospitals, housing, commercial buildings, and hotels need to pay close attention to preparedness, response, rescue and recovery mechanisms. An exemplary record of safety is equivalent to saving lives.

Likewise, critical infrastructures and manufacturing companies engaged in disaster risk reduction and management would earn the confidence of customers and suppliers as partners if they can be trusted to produce and deliver products or services at the most reasonable costs with the least disruptions.

Replying to the need of Philippine companies for updated insights from experts on coping with and recovering from disruptions, the Anti-Terrorism Council has organized the 5th series of PROTECT 2010: "Doing Business Amidst New Threats" to be held on April 15 and 16 at the New World Hotel, Makati.

The forum - cum - specialized exhibit, now on its fifth year as the country's foremost assembly for business continuity networking and knowledge-sharing, is being organized by the Council with Leverage International Consultants. Interested parties may email: [email protected]

Starting with an update on the latest issues on terrorism, PROTECT 2010 will devote significant attention to disaster risk reduction and management from both natural and man-made disasters. The Anti-Terrorism Council believes that a partnership between the private and the public sectors is necessary to reduce the vulnerability of society and the economy to both terrorism and natural disasters.

PROTECT 2010 will devote significant attention to disaster risk reduction and management from natural and man-made disasters

The forum features experts who will share knowledge about climate change its effect on business and business continuity strategies. Focused strategies applicable to industries and institutions will be presented as sectoral discussions are held.

An exhibit of modern and cost-effective equipment to help in risk reduction will also be held side by side with the forum. For instance, to be shown is the first high definition security system and IP-based video surveillance hybrid platform that integrates old (or analogue) and new systems will be introduced by SONY of Japan at Protect 2010.

The Council acknowledges that involvement of the private sector is critical to minimize damages from disasters because more than 90 per cent of the country's critical infrastructures are owned by private companies.