ADT, the trusted brand in smart home and business security, brought an action for wilful trademark infringement, unfair competition, and related violations against Ring LLC (Ring), an Amazon company and provider of smart home security devices.
In March 2021, the complaint asserts, Ring adopted a blue octagon mark that is virtually indistinguishable from ADT’s iconic blue octagon mark, which is protected under numerous federal trademark registrations. ADT’s blue octagon is iconic in the security market, proudly displayed on lawn signs and stickers at the homes and businesses of ADT’s more than 6.5 million customers across the United States. Following an attempt to imitate ADT’s lawn signs, Ring went further and blatantly assimilated ADT’s logo into its Ring Alarm Outdoor Siren, according to the complaint.
