Artificial intelligence can be used to create increasingly realistic and convincing deepfakes, making it more difficult to distinguish between genuine and manipulated content. Fake biometric artefacts like deepfake voice or video are perceived as real threats by 80% of companies, according to Regula’s survey. And businesses in the USA seem to be the most concerned: about 91% of organisations consider it to be a growing threat.
The increasing accessibility of AI technology poses a new threat: it may become easier for individuals with malicious intent to create deepfakes, amplifying the threat to businesses and individuals alike.
