Integrated Systems Europe 2011 adds additional hall to accommodate increased demand

Hall 9 is expected to contain a mix of manufacturers offering new AV and systems integration solutions

With bookings for the 2011 edition of Integrated Systems Europe running at 90% of available space, organiser Integrated Systems Events has announced that the show will occupy an additional hall at the Amsterdam RAI. The opening of the RAI's Hall 9 gives ISE the chance to accommodate the varying needs of exhibitors who want to increase the amount of space they occupied in 2010, as well as companies who will be new to the event next year.

Mike Blackman, Managing Director, Integrated Systems Events, explains: "Four months after ISE 2010 closed its doors, we continue to be approached by exhibitors who would like to take larger stands than they had this year. Some of these requests were impossible for us to accommodate within our existing floor plan and this, combined with continuing high levels of bookings from new exhibitors, has prompted us to open up Hall 9 for ISE 2011."

Located between Halls 10 and 11, which were used by ISE in both 2009 and 2010, Hall 9 is approached from the Holland foyer of the RAI, with its entrance close to the exhibition centre's own train station, tram stop and other public transport connections. Hall 10 is the home of ISE's second Digital Signage area, which will also be enlarged for 2011, but no particular technology or application will be emphasised in Hall 9.

Integrated Systems Europe 2011 will take place at the Amsterdam RAI, Netherlands, from 1-3 February

"We expect Hall 9 to contain a mix of manufacturers large and small, offering a broad range of new AV and systems integration solutions," adds Blackman. "There will also be a number of new pavilions introducing technologies new to ISE, and further details of these will be announced in due course."

With a total of 28,489 attendees, ISE 2010 attracted the largest number of visitors in the event's history. Those attendees saw products from 640 exhibitors - up from 564 in 2009 and another record for the show. Over 83% of the exhibit space for ISE 2011 was already booked before the 2010 event had concluded, and this figure has continued to grow in the intervening period.

Integrated Systems Europe 2011 will take place at the Amsterdam RAI, Netherlands, from 1-3 February 2011. For further information, please visit their website.