HID Global®, a worldwide leader in secure identity solutions, recently announced that iZipline™ will integrate HID Trusted Tag Services™ into its cloud-based software platform that enables mobile consumer engagement via Near Field Communications (NFC) technology. Initially, trusted tags will be used for authentication of PackageTagz™, iZipline’s patent-pending technology for pouch packaging that provides instant engagement between brands and consumers’ mobile devices for product recall, track and trace, brand protection, mobile marketing and related analytics.
“Selecting HID Global as a partner to provide secure connections for our NFC-enabled consumer engagement platform is consistent with our commitment to delivering the highest quality NFC solutions to global brands,” said Michelle Moulin, iZipline’s chief executive officer. “We are excited to launch this partnership as iZipline continues to innovate as a leader in developing the ‘Internet of Things’.”
