The Electronic Security Expo (ESX) has announced its keynote speaker. A disruptive marketer, best-selling author and president of UnMarketing, Scott Stratten will force you to rethink everything you know about resonating with customers. This marketing expert will address passionate electronic security professionals with a talk about today’s evolving business climate on the ESX Main Stage in Nashville’s Music City Center.
"Today’s business climate is changing at an unprecedented rate,” says Stratten. “Every week, it seems there is a new strategy, social media site or technology that is a 'must use' or a 'game changer'. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market."At ESX, Scott Stratten will draw on information learned while writing his five best-selling business and marketing books
