Environmental, social, and corporate governance (ESG) increasingly impacts how brands are perceived by customers. As such, ESG plays an ever more important role in maintaining customer loyalty and providing businesses with investment prospects. Indeed, more than 60% of customers are now basing their purchasing decisions on how sustainable and ethical a brand is, and this is growing by 10% every year, according to consultancy PwC.
Having strong ESG practices in place will benefit many aspects of businesses, so it’s hardly surprising that ESG requires a multi-faceted approach across the entire organisation. Every process needs to be carried out with a consideration of its wider environmental and social impact. Naturally, this includes security, where the video technology they invest in, and the manufacturers that they partner with, can have a tangible impact on their ESG efforts - and what they must report back to stakeholders.
