The need for safer and more touchless ways to pay has escalated and consumers are embracing contactless cards as the preferred means of payment, with 77% using them regularly in-store. However, in parallel with the increased use of contactless are rising security and usability concerns. The pandemic has rapidly changed the way one pays and their attitudes towards how they want to pay in the future.
“PIN codes have been annoying for a long time, but who would have thought a year ago that one in three consumers would fear touching the PIN-pad when paying in-store?” comments Lina Andolf-Orup, Head of Marketing at Fingerprints. Nevertheless, today that is the ‘new normal’ and the PIN-pad concern now equals concern levels around handling cash due to fear of contracting viruses, according to a new global study by Fingerprints and conducted by Kantar across five global markets.
