Securitas’ new brand delivers an original tone of voice, visual identity and a positive, proactive storytelling agenda. It will be visible on Securitas’ personnel uniforms, vehicles, equipment and facilities, as well as the company’s digital tools and online channels. The brand will be rolled out gradually across the company’s worldwide operations.
The tagline ‘See a different world’ emphasises the expertise and diversity of Securitas' people and the innovativeness and relevance of its offerings. It is intended to resonate with audiences within and beyond the security business and to enable Securitas to engage in conversations with a wider range of stakeholders.
