13 May 2021

The Zigbee Alliance, an organisation of hundreds of companies creating, maintaining, and delivering open global standards for the Internet of Things (IoT), announces its organisational rebrand to the Connectivity Standards Alliance (CSA).

The organisation announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.